Presenting The Creativity to Cash™  Coaching & Communication Program

Lisa RothsteinWith Lisa Rothstein, “The DaVinci Coach”,  CEO of YourWriterForHire.com

Are you a creative person such as a writer, inventor, artist or someone with a new business idea every minute…. or a combination of several of these?

Are you longing to leave the corporate world and be your own boss…or are already out of the office but don’t know which steps to take next to strike out on your own?

Do people tell you all the time how smart or talented you are, and are mystified that you aren’t being paid — or being paid enough-- for your creative talents and ideas?

Do you have trouble choosing which of your ideas to pursue, because they all seem equally good, and you don’t know which, if any, could make you money?

Do you KNOW your ideas are great, but have difficulty communicating to and convincing other people?

Do you know that the internet is the key to your independence and success, but break out in hives at the idea of having to learn WordPress, shopping carts, website design, SEO, Twitter, Facebook, autoresponders, etc.?

You’ve come to the right place.

I’m Lisa Rothstein. And I’ve been where you are.

Sure, I had a great day job, as copywriter and associate creative director at some of the best advertising agencies on Madison Avenue. But as creative as my job was, it wasn’t quite enough.

I was always having other ideas I wanted to run with, and other creative talents I wanted to pursue.  And frankly, I longed to be my own boss. Actually, my first ever job I was: I was a street performer in New York City summers during college. I created the whole act from scratch myself, made my own hours, spent the day doing something I loved,  and kept all the money. No corner office ever compared with my street corner. So when after a long and award-winning career in New York and Paris I had a chance to go solo, I took it and never looked back. Now I want to help you do it, too...and let you pick my brain, shortcut all my years of trial and error and give you someone in your corner to come to for answers to all your questions about starting your own business online based on your talents — and to give you a kick in the butt right when you need it.

Results you can expect from your Creativity to Cash™ Private Coaching & Communication Program:

  • New clarity on your vision and purpose
  • Guidance that will help you focus your energy and attention, rather than chase more ideas than you can successfully execute
  • Step-by-step strategic plans to accomplish your chosen creative and business goals
  • Expert evaluation of your concepts that will help you zero in on your best and most marketable ideas that are aligned with your core values and passions
  • New insights on your ideas that will make them more “hooky” to your audience
  • Advice on copywritng and marketing from a seasoned Madison Avenue professional
  • Coaching in how to leverage social media to enhance your profile and build profitable relationships
  • Training and resources on how to create information products like ebooks, videos, membership communites and more, to make money based on the value of  your unique passions and personal experience!
  • Supportive, smart and enthusiastic accountability to help you stay committed and on target over the long haul

How we work together:

This exclusive one-on-one program includes:

  • ONE HALF-DAY VIP SESSION WITH ME (in person at a luxury private club in NYC, LA or San Diego or or Via Skype) – $1997 value!
  • 6 months of weekly 60m coaching calls
  • Follow-up emails (within 24 hours) with a bulleted list of your action steps
  • MP3 Recordings of our calls so you can listen again and again, and be present during the session
  • Unlimited email access  to me for quick answers between our sessions.

It’s the most personalized attention I make available.

Your Creativity to Cash Program™ follows a 6-part system.
(We cover these first in order, then revisit each of the areas as needed in each session.)

  1. Clarifying your vision – What idea(s) do you want to pursue? What are your most important goals? What happens to the ideas you don’t choose to execute right now? We’ll cover this and more. Clarity is power, in life as well as in communication.
  2. Strategizing your actions – What are the steps needed to get the results you are after?  How can we chunk them down into discrete project areas and do-able incremental tasks that will keep you moving forward with momentum and enthusiasm? We’ll create a customized and flexible strategic plan that will give you this, and our weekly accountability and problem-solving will support you along the way.
  3. Upgrading your skills – What abilities do you have, and what’s missing, to get you where you want to go? Do you need better organization, networking skills, sales or technical skills? What should be done by you and what can be delegated or outsourced? What support staff or contactors would be best for you? You’ll receive personalized recommendations on areas such as blogging, social media, speaking, teleseminar production, information product design, web design, graphic design, customer communication, copywriting, video and audio production and more.
  4. Optimizing your environment – Are the people, places and things in your life supporting your dreams and goals or hindering them? I know it’s not always possible to move to another city or to stop talking to your mother  but we’ll still find powerful ways to boost positive influences and mitigate the negative ones so that what surrounds you supports you more than ever before.
  5. Mastering your psychology – What are the blocks or obstacles that are stopping you or slowing you down? We all have them – especially creative “idea” people. Do you struggle with lack of focus, procrastination, overwhelm, pessimism, negative self-talk? You’re not alone!  In our coaching, you’ll get support and practical tips on blasting through or at least managing these issues so they don’t stop you. You’ll get more done, so you’ll feel better, so you’ll get more done…and so on. ( I call it the Victorious Cycle.  )
  6. Creating your Communication Platform – What exactly do you say to the outside world about your personal brand, product or service? How can you “pop” in a way that expresses your unique value and makes you or your product unforgettable — and irresistible — to your target audience? What media should you focus on to achieve your goals? What deliverables do you need to create or have created for you? We cover all this and more, and you’ll get specific copy recommendations from a Madison Avenue creative professional who has written for IBM, Hanes, KFC and many other Fortune 500 companies.

BONUS: A full round of “Mad Ave Copy” tagline or name generation

Get a full round of taglines or names for your personal brand, service or product – a $750 value – your gift as my client!! You’ll get a list of at least 15 names or taglines by a trained Madison Avenue copywriter and creative director, with my personal recommendation of which are the top three and why – information that will not only give you a great name or slogan but also can inform your entire marketing strategy.

BONUS: Additional Done-For-You “Mad Ave Copywriting” is offered to my Creativity to Cash coaching clients at a preferred rate – for life! Hire me to create any of the following, at your special client-only rate, even after your coaching program ends. It’s like having access to your own personal Madison Avenue ad agency.

(How can I do this? Because of our relationship, I’ll get to know your business and your personality so well,  a HUGE part of the copywriting process – getting to know the client –  is already done! Plus, coming from that deep level of understanding, I can give you much better, more authentic copy than any other writer you’d have to brief from scratch, even ones charging twice or three times as much. )

You can use your special preferred rate for any of the following:

  • Sales pages and letters
  • Postcards
  • Web content
  • Video & audio scripts
  • Backs of books, flyleaf, About the Author
  • Brochures
  • Business cards and other handouts
  • Teleseminar sign-up pages
  • Powerpoint slide presentations
  • Taglines and product naming
  • and more!

30 Day “Unconditional Happiness Guarantee”

If any time in the first 30 days of your coaching program, you are not thrilled to be here for any reason, simply let me know and not only are you not obligated to complete the program, you’ll get a full, no-hassle refund of your investment so far.

OK, sounds great, so what’s the investment?

Option one: GOLD PAY IN FULL: $5997

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Your Early Bird rate before Jan 15 2012:

ONLY $4997 in full


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Option two: SILVER: 6 Monthly Payments of  $1100

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Your silver monthly payment-plan rate before Jan 15 2012:

ONLY $997 per month

Please feel free to contact me with any questions about the program
or payment options (longer payment plans, split tender and other creative funding options may be available to you. I want to help you make this work for you!! ) 310-279-9039.

Looking forward to helping you achieve your creative and business success!